So I think cross-cultural research is
really important for any social scientific topic not just unbelief.
Cultures vary in terms of their everyday routines but also things like their
philosophies of life. And it’s both unwarranted and ethnocentric to assume
that something you find in one society will hold across the world or in another.
So one of the things that it’s really important for us to do if we really want
to understand unbelief is to see what it looks like in different countries but
also in different contexts within those countries the awareness of the
importance of both interdisciplinarity and cross-cultural research really hits
home in the central research program of the Understanding Unbelief project, which
is called Understanding Unbelief Across Disciplines and Across Cultures. What we
call ADAC. So the core research we’re doing has two different aspects its
interdisciplinary and it also is being conducted across six different national
settings. They are chosen to be as different as possible particularly in
relation to what we know about religion and what we know about non religion or
unbelief. So we have Brazil, Denmark, Japan, the US, the UK and China. If you want to
find out more about the global scale of our projects including the books, the
articles, the various media pieces coming out, please keep in touch with us look at
our website at our Twitter feed. On behalf of all the Understanding Unbelief
team we’d like to thank you for watching and we look forward to sharing all our
exciting results with you in the future.