Creativity & American Culture 316: Youtube Assignment #2

Creativity & American Culture 316: Youtube Assignment #2


So today in this video, I’m going to be
talk about Kalle Lasn’s claims of false brand communities. False brand communities are groups that are
formed based on a person’s conscious of kind which means trying to fit in with people
that are somewhat like you or exactly like you, shared traditions, and moral responsibility. Lasn states that these types of groups do
not completely satisfy ones needs because not everyone that joins these types of groups
necessarily wants to. It’s just a natural human instinct that
makes one want to feel or be a part of something. These claims made me think about a personal
experience that I’ve had in the sports world. In the NHL the ‘National Hockey League”,
there is an African American player by the name of P.K. Subban. Subban and his team (The Nashville Predators)
made it to the Stanley Cup final last season and he was getting a lot of coverage by sports
networks because he was leading the team. I don’t even watch or like hockey, but when
I saw him and his team in the championship, I instantly wanted them to win because it’s
rare seeing an African American thriving in the NHL. I felt like it was only right to root for
him and his team due to similarity. False brand community!

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